Nat Geo: #framinggenius

Picasso saw the world differently.To him, every napkin was a canvas. Every bullfight was World War III. Every face was a geometric mess.
So for season two of Nat Geo’s hit show “Genius”, we showed people what life looks like through Picasso’s eyes.

Social

We placed frames around the world and asked Instagram users to upload their view with the hashtag #FramingGenius. 
The top user-generated content was posted on @NatGeoChannel’s Instagram.

Agency: ISL x JWT
ECD: Zach Goodwin
CD: Karl Ackermann
AD: Bob Broadfoot / Steve Torres / Tadhg Ennis
CW: Neil Lopez / Don Foshay