Zyrtec 2023 Masterbrand Campaign

When allergies aren’t not holding you back, we get to meet the real you, the best version of you, which is just what Zyrtec’s
wants to celebrate in its most recent allergy relief campaign.

Meet Betty, the barcode beat conductor

The Lawn King Dad

The Doggie Duet’er

Pillow Fort Mom

Featured in: DigiDay & MediaPost

Agency: Doner
ECD: Justin Bilicki
CD: Adam Burkett
Senior Art Director: Tadhg Ennis
Senior Copywriter: Don Foshay